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E-commerce
Case study
How Oddly Goods shortened its cash cycle by 41 days
A direct-to-consumer homeware brand switched to same-day settlement, gave buyers cards with supplier rules and freed up working capital for inventory.

E-commerce
saro
Oddly Goods
41 days
shorter cash conversion cycle
+18%
checkout conversion abroad
T+0
settlement on every sale
COMPANY
Oddly Goods
INDUSTRY
E-commerce
COMPANY SIZE
65 employees
HEADQUARTERS
Melbourne, Australia
PRODUCTS
Payments · Cards · Treasury
The challenge
Oddly Goods sells ceramics and textiles online to customers in 30 countries. Its old processor settled sales in three to seven days, while suppliers wanted deposits months before a product launch.
The gap forced the founders to take expensive inventory financing every season, and international shoppers often abandoned checkout when their preferred local payment method was missing.
Why they chose Saro
The team needed money from sales to arrive the same day, local methods for international shoppers and a simple way to control supplier spend without approving every deposit by hand.
The setup
Checkout with wallets, pay-later and 30 other local methods
Same-day settlement into AUD, USD and EUR balances
Vendor-locked cards for each supplier, with deposit limits per season
A cash buffer swept into Treasury between buying cycles
The results
Same-day settlement and supplier cards shortened the cash conversion cycle by 41 days. Checkout conversion for international shoppers rose 18% once local methods appeared.
For the first time, the spring collection was funded entirely from the company’s own cash.
What’s next
Oddly Goods is opening a wholesale channel and will use Saro invoices with net-30 terms for its first retail partners.
Getting paid the same day changed how we buy inventory. We order with our own cash instead of waiting on a loan.
Priya Nair
Co-founder, Oddly Goods
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