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Case study

How Oddly Goods shortened its cash cycle by 41 days

A direct-to-consumer homeware brand switched to same-day settlement, gave buyers cards with supplier rules and freed up working capital for inventory.

Oddly Goods

E-commerce

saro

Oddly Goods

41 days

shorter cash conversion cycle

+18%

checkout conversion abroad

T+0

settlement on every sale

COMPANY

Oddly Goods

INDUSTRY

E-commerce

COMPANY SIZE

65 employees

HEADQUARTERS

Melbourne, Australia

PRODUCTS

Payments · Cards · Treasury

The challenge

Oddly Goods sells ceramics and textiles online to customers in 30 countries. Its old processor settled sales in three to seven days, while suppliers wanted deposits months before a product launch.

The gap forced the founders to take expensive inventory financing every season, and international shoppers often abandoned checkout when their preferred local payment method was missing.

Why they chose Saro

The team needed money from sales to arrive the same day, local methods for international shoppers and a simple way to control supplier spend without approving every deposit by hand.

The setup

  • Checkout with wallets, pay-later and 30 other local methods

  • Same-day settlement into AUD, USD and EUR balances

  • Vendor-locked cards for each supplier, with deposit limits per season

  • A cash buffer swept into Treasury between buying cycles

The results

Same-day settlement and supplier cards shortened the cash conversion cycle by 41 days. Checkout conversion for international shoppers rose 18% once local methods appeared.

For the first time, the spring collection was funded entirely from the company’s own cash.

What’s next

Oddly Goods is opening a wholesale channel and will use Saro invoices with net-30 terms for its first retail partners.

Getting paid the same day changed how we buy inventory. We order with our own cash instead of waiting on a loan.

Priya Nair

Co-founder, Oddly Goods

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